Shape of You
Shape of You is an ecommerce store selling jewelry and accessories for women.
Shape of You is an ecommerce store selling jewelry and accessories for women.
The goal of the assignment was to create the visual identity and web design for the jewelry's web shop. Logo represents the shape of woman's face and a butterfly, the sign of beauty. Website was designed based on a Jacob's law of UX and it is easy to use, simple and clear.
Jacob's law: "Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed."
